Media Release: Peak body announces partnership with Anytime Fitness for national 24-hour community challenge

29 June 2017

 Australia, 29 June 2017: Suicide Prevention Australia is pleased to announce that Anytime Fitness Australia has been inspired to support a grassroots community awareness event: a national suicide prevention challenge.

From 6pm Friday 28 July to 6pm (AEST) Saturday 29 July, hundreds of Anytime Fitness clubs across the country are switching on their treadmills for a good cause, running simultaneous 24 hour PPP4SPA treadmill challenges. Additionally, Anytime Fitness founders Justin McDonell and Richard Peil, CEO Arthur McColl and the Anytime Fitness support office senior management team are getting behind the event by raising funds and running at clubs in each state across the country throughout the 24 hours to make this the most successful charity initiative they’ve ever participated in.

Co-founder of the event Ben Higgs says “Over the past six years, PPP4SPA has brought together local communities to raise almost $400,000 and invaluable awareness about mental health and suicide prevention. With Anytime Fitness stepping up to support us, we not only have the potential to raise that amount (or more) in just one day, but also engage thousands of everyday Australians in cities and small towns across the country.”

“As I’ve said at every event, money raised is nice to have but this is all about communities coming together, raising awareness and talking about suicide prevention. If one person leaves one event and calls a mate to see how they’re doing, or calls one of the crisis services when they’re struggling, then we’ve done our job. That’s the real success.”

Sue Murray, Suicide Prevention Australia Chief Executive, agrees. “The number of people who take their own lives in Australia is more than double the national road toll. Suicide is a serious public health issue that can be prevented.

“These events provide an opportunity for individuals, families, local businesses and health, crisis and counselling services to connect with the community, centred around an activity that involves team work and every person doing their part.”  

Media Contact: Kim Borrowdale 02 9262 1130

About the Plebs, Pros and Personalities (PPP4SPA) 24 Hour Treadmill Challenge

The Plebs, Pros & Personalities (PPP4SPA) 24 hour treadmill challenge was founded in 2013 by a group of friends led by SPA friend Aaron More and Community Ambassador Ben Higgs (The Rise Foundation), introduced to SPA by Matt Dee (FTW Revolution). They all sadly lost loved ones to suicide and wanted to bring people together to make a difference. Since then, this event has been hosted nationally by incredibly inspiring people who are united in their passion for raising awareness and funds for suicide prevention.

About the Anytime Fitness Australia PPP4SPA 24 Hour Treadmill Challenge

From 28-29 July 2017, Anytime Fitness will host a national 24-hour treadmill challenge to raise awareness and funds for Suicide Prevention Australia. This event will see hundreds of Anytime Fitness clubs and members across the country stepping up to the treadmill challenge and moving as one over a 24-hour period. To participate, individuals can register to run or walk a portion of the 24 hours at their local Anytime Fitness club with all funds going to Suicide Prevention Australia.

About Suicide Prevention Australia (SPA): SPA provides national leadership for the suicide prevention sector in Australia. SPA works collaboratively to develop a community that knows how to ask for help and how to give help.  As the lead agency of the National Suicide Prevention Coalition, we build and facilitate partnerships to change attitudes to mental illness and suicidal behaviours, and seek to harness the voices of professionals and those with lived experience of suicide attempts and suicide.

Talking about suicide in the media: A reminder of the Mindframe National Media guidelines - - and for tips on how to talk safely and constructively about suicide. 

Crisis support information

Lifeline 13 11 14
Suicide Call Back Service 1300 659 467 
Kids Helpline 1800 55 1800
MensLine 1300 78 99 78

For a more comprehensive list of support services, visit and click on Get Help.


29 June 2017
Suicide Prevention Australia is pleased to announce that Anytime Fitness Australia has been inspired to support a grassroots community awareness event: a national suicide prevention challenge.